Visionary : Steve Job

• Name : Steve Paul Jobs

• Date of Birth : 24 February 1955

• Ethnicity : German and Syrian

• Nationality : American

• Occupation : Co-founder,Chairman and CEO of Apple Inc.

“My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.” (Jobs, 2008) Visionary can be defined as thinking about or planning the future with imagination or wisdom. Every successful entrepreneur has vision to make a better life in future. They know their aim and what to do for the people. One of the entrepreneurs that can be related to visionary trait is Steven Paul Jobs (Steve Jobs) who is the founder of Apple Incorporation.

Apple’s story started when Gary Stephen Wozniak (Steve Wozniak), try to build a small computer and for him, it was just a hobby. But Jobs sees that device has the marketing potential. He has the vision seeing the computer has potential in the future too. After four years succeed in Apple I and Apple II sales, in 1980, Apple faced declining of sales. Nevertheless, Jobs introduced Apple Macintosh as personal computer and Mac as a home computer. Unfortunately, Apple Macintosh and Mac failed to reach the consumer market as the price was too expensive.

Jobs was ousted from Apple Inc. in 1983. Later, Jobs created another computing company, NeXT Computer Co.. NeXT Computer Co. was launched with the goals of building a breakthrough computer which would revolutionize research and higher education. Jos still sees that there are futures for him in the industry by introducing the NeXT Computer, but with the high selling price, the company was unable to float.

Later, Jobs was reappointed to Apple when his works at Pixar become a great hit. Jobs took over Apple and cooperate with Microsoft in order to save Apple. Looking at the demand of the market, he spearheaded the development of iMac, a home desktop, which is debuted in 1998. Jobs did not stop at iMac only. Together with the development of the technology, in 2001, Apple produce iPod, the portable digital audio player. in 2007 and 2010, Apple produced iPhone and iPad respectively.

With Jobs' guidance, Apple are able to be on track with other gigantic company and be one of the successful company in the world.